Insight

Most of us can easily rattle off a list of names of male historical figures, inventors like Thomas Edison or change-makers like Martin Luther King. However when it comes to their female counterparts, we rarely know their names or are even aware of their existence.

Idea

Hijack Google’s Recaptcha System to create a teaching moment on International Women’s Day. The campaign challenges Aussie’s perceptions of women’s role in society by educating them about pivotal women throughout history.