For children battling cancer, the possibility of their story being cut short is a heart-wrenching reality—a reality that claims the lives of hundreds of Aussie children each year.

To make a bold statement for the Children’s Cancer Institute of Australia, we will hijack the news cycle and abruptly cut hundreds of news stories short, placing the rest of the online articles behind paywalls and leaving the printed ones unfinished. The campaign will urge Australians to turn their frustration into a donation – because every child fighting cancer deserves a chance to live their full story.